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  • How Technology Drives Personalized, Customer-Centric Retail Experiences

    Jennifer Clark

    The personalized shopping experience is more than having a store associate help you browse for your preferred items. It’s walking in and having a coupon for that store appear on your smartphone. It’s checking in at a hotel directly from your mobile device, allowing you to avoid the lines. It’s not having to comb through an email to find out if you remembered to specify a room away from the elevator. It’s having easy access to deals, your customer loyalty numbers, and being able to track your lost luggage all from your handheld technology.